Was the video appropriate for the song?
This question will give us an overall idea whether we made the right choice with our idea of a busy, office man.
Was the pace of the video appropriate for the song?
The song "Cousins" is fast paced so we wanted the music video to have a pace to match it. The question will enable us to discover whether we had achieved this successfully and if it was the correct move. Our audience also initially wanted a video to be in pace with the song.
Was the video entertaining?
Our audience wanted a funny, entertaining music video. We included events such as the orange juice spill and pushing a school girl over to create humour and entertainment. This question should let us know if we achieved this. We hoped that it wouldn't look amateurish and that our audience were entertained by our ideas.
Was the balance of Story and Performance right?
Our audience proved to want a combination of both these elements so we tried to achieve this by having the story of the man and his guitar performance towards the end. Hopefully, this has been enough for our audience to enjoy.
We wanted to convey a busy, married man. Was this achieved through our choice of costume, location and props?
We had carefully planned all of these elements with reference to existing products in hope to make our video convincing. This question will let us know if we did things correctly or whether we needed to do more.
Were the camera movements and angles interesting?
We included a range of shots such as the tracking shots for whilst he was running, wide shots, closes ups and high angles. We would like to know that we had successfully combined a good range of angles and movements.
Could you see this music video on TV?
We have asked this question so that we can know whether our product could challenge existing media products. If people could see it on TV, then we know that it is worthy of national views and air time.
What music channel?
This question has been asked to discover where it would be seen, this would create a more narrowed audience. For example, if our target select music channels popular with its age group, then we have been successful.
Are you more likely to check out the band "Vampire Weekend" after seeing this?
Our brief was to create a promotional video for an artist so this is an important question. Hopefully our music video will persuade viewers to take interest in the band.
We distributed this survey via social networking site Facebook and video sharing website YouTube. Both of these are very popular with our target audience so we hope to receive more valid feedback.
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