A2 Music Video: YouTube Demographics

Insight is new to YouTube. It is a feature that allows us to see what kinds of people are looking at our music video. The results are presented in the form of graphs and charts as shown below:

The bar chart on the left demonstrates the age group of our viewers. All of our viewers are within the target audience. The majority of people represented through these charts are paged 13 - 17 making up 60% of our viewers.

The pie chart on the right displays an almost equal ratio of male to female viewers. It could be argued that our music video is doing very well by appealing to people over the age group, within the age group and applying to both genders.