Monday, 19 October 2009

A2 Music Video: Why these props?

Alarm Clock
This props main function is to start the music video when it is dark. The alarm clock goes off and the main character will switch it off as the light comes on, with the more interesting action to follow. It is a typical morning event which is why we have used it.

Towel, Shower Toy and Shower Gel
These are the props the main character will grab before getting into the shower. Again, the towel and shower gel are typical items to take to the shower with you. Our market research showed that it wanted humour in the music video so our first, less humorous object is the dolphin toy. These props will also be used as he gets into the shower, but he won't come out with them, they act as an illusion to indicate that the character as washed, had fun and dried.

Watch
During breakfast, the main character will look at his watch to realise that the time is later than he thought. In terms of mise en scene, the watch will be compositionally placed the centre of the shot. Realising the late time will lead him to spill drink down himself and send him into the fun, crazed frenzy lasting through the video.

Orange Juice
This is quite a key prop used for humour. As the character realises the time, he will hurriedly drink the juice spilling it down himself. When this happens, the character will need to get ready again.

Tea Pot, Plates, Cutlery, Food Crumbs
These props will be used during the breakfast scene for authenticity. The food crumbs will indicated that the man and wife and already eaten without showing that process.

Rolling Pin
When the wife is calling for the man she will be holding a rolling pin. This has been done to two reasons, firstly, our female actress will most likely be young so it is give her some false age. Secondly, a stereotypical housewife was expected to clean, look after her husband and cook. The rolling pin will hopefully allow viewers to understand who she is as it will be their first time seeing her.

Toothbrushes In Cup, Toothbrush, Toothpaste, Shower Foam, Hair Brush, Hair Dryer, Razor
The toothbrushes in a cup will be shown to convey a family man. All the other props in this title will be used when the main character is getting ready, they are all typical things a man would do when getting ready in the morning. For humour, however, all of these acts will be done at once.

Ties
When walking down the stairs, the main character's tie will change each step he takes. This should challenge our editing skills whilst also make the video more interesting to watch. We will use a variety of ties to emphasize their change.

Washing Line, Bra
During the scene where the main character runs into the garden, he will run through a washing line and come out with a bra attached to his head. This has been doe purely for comedic affect where we will offer a range of shots.

CD
In the office scene, the main character will open a CD on his desk and place it into his laptop. The CD cover is going to be our Digipaks from our ancillary tasks.

Pencil, Pen Pot, Note Pad, Laptop, Notice Board
These props will be placed on a desk to transform the corner of bedroom into an "office." The result has been quite pleasing, using typical office stationary, we feel we have done a good job. The notice board will have sticky notes, photos and work on it in hope to convince audiences' that it is a working office.

Paper
Also on the desk will be a piece of paper. This prop will be used as a transition where the main character throws it whilst being in the groove. It will fall over the cameras lens and the character will be revealed standing on his desk with a guitar rocking out to the song.

Guitar
This prop will be played along to the music which is a typical music video convention. However, the surprise of it will hopefully come across as amusing.

These props along with costume should hopefully work to our advantage in conveying the correct story.

No comments:

Post a Comment