A2 Evaluation: How effective is the combination of your main product and ancillary texts?

Digipak:
Does it fulfill it's purpose?
My digipak uses the typical conventions of existing digipaks. This is evident with the use of the Band name on the front cover, it has the song, it includes images, it is aesthetically pleasing and had a credits page. These are all expected from a digpak. However, I do not have a track list. Instead, I wrote down the contents of my coursework CD which was suggested by my teacher. I have displayed it how a track list would be displayed. The digipak includes typical conventions of an existing product and is able to hold a CD so overall, it does fulfill its purpose.

Would it be appropriate for your target audience?
I believe so, when I was creating the digipak in lesson I gained some positive feedback from my peers. This suggest that my target audience would like it as they are of my age group, I also like the digipak. However, I have possibly made it to feminine through the choice of colours.

How does it combine with the music Video?
The fabric, collage reminds me of the messy, erratic behaviour of the main character. On top of this the song is very upbeat and quite cheerful. I feel that I have reflected this through my bright, bold images. Moreover, or music video includes jump cuts, I'd like to think that parts of my digipak reflected a "jump cut" kind of style with the overlapping of similar textures. However, a band does not usually create a digipak on the basis that they have made one music video that reflects it. This is why I have chosen less obvious links.

How does it combine with magazine advert?
I feel it combines very successfully. For a start, the digipak front cover is the focal point of the magazine article. I have made sure that there is a theme running throughout both so that possible buyers can relate the two. For example, knowing what the magazine advert looks like is knowing what the CD looks likes, the similar imagery increases the chances of someone remember the advert when in a music shop.

Magazine Advert:
Does it fulfill it's purpose?
Definitely, I have included all of the features that existing products use whilst trying to make it look appealing and interesting. The features I have included are band name, album name, song title, HMV.com, XL Recordings, release date and the bands website. This is an advert that provides many ways for the viewer to access the album or even just Vampire Weekend.

Would it be appropriate for your target audience?
Again, this is similar to the digipak, I did not construct a questionnaire before starting this as our judgements with the music video were pretty much on track. On top of this, I received positive feedback from peers who are within my target age group. Despite this, it may not be appropriate for a rock magazine.

How does it combine with the digipak?
The theme of the digipak is carried thoroughly throughout in the advert. Reasons for this are stated above.

What would you change?
In both ancillary products I would have liked to have made them less feminine. They are bright, appealing and colourful to me, however, an older male audience may not agree with me. I would hope that its brightness would attract readers to it. I would also make the magazine advert a little more clear. I feel as though I probably didn't develop the plan enough so my words and logos look a little messy. Although, this relates to the music video.

Overall I am pleased with the outcome and thoroughly enjoyed the practical work for A2 media studies.