A2 Evaluation: What have you learned from your audience feedback?

First of all, we retrieved our feedback from YouTube. We have only received five comments, however, it has gained a fair number of views meaning that people have seen it. It also suggests that advertising it on Facebook has worked. All of our viewers were within the target audience. The majority of people represented in the page views were aged aged 13 - 17 making up 60% of our viewers.On top of this, there is an almost equal ratio of male to female viewers. It could be argued that our music video is doing very well by appealing to people over the age group, within the age group and applying to both genders. Below is the survey that we placed online. Click Here to take survey


75% agreed that the music video was appropriate for the song with the other 25% feeling that it was only appropriate sometimes. No one said no, this means that we have overall, succeeded with choosing the action for our music video. Perhaps we needed to create a questionnaire that would have found out what people wanted from the song "Cousins."

100% of people agreed that the pace of the music video was appropriate for the song. This means that we have succeeded in fulfilling this audiences needs with this particular element.

75% of people found the music video very entertaining whereas the remaining 25% found it interesting enough. I feel that this is a very good reaction as no one found it uninteresting. Not everyone is pleased by the same things so having the majority of our target audience enjoy the video, is satisfying.

We were unsure whether the guitar solo performance at the end of the song would be enough of a balance between story and performance. Surprisingly enough, 100% of our survey takers thought it was. which means we planned the right amount of each element.

75% of our survey takers thought that our choice of props, costumes and locations successfully portrayed a married man experiencing a hectic morning and work day. I am pleased by this result as planning these elements took a long time. It is good to know that our worked had payed off and the majority of our audience could understand the story.

A surprising result of 100% of people said that they could see our music video on TV. This suggests that some viewers think that it is a god quality music video. It also is good considering that our brief was to make a promotional video. Television reaches millions of viewers and seeing it on TV as opposed to just a video sharing website would be an incredible opportunity for the band. MTV and Kerrang were voted the most likely channels to show the music video.

50% of our survey takers would check out "vampire Weekend" after seeing this video. Unfortunately, this isn't as much as we would have liked, however, ten people do not make up the target of teenagers and young adults. We'd like to hope more positive results from a far larger surveyed group. It also suggests that something in our music video was not successful in promoting the song, perhaps a band appearance would have been needed.

It also reveals that people enjoyed the memorable visuals, tie changes and many hands. On top of this, we didn't use special effects like our audience initially wanted. However, our judgement turned out to be good as no one felt we needed them after all.

We also learnt that re-shooting is worth while. I doubt that we would have received such good results if we kept the dark footage of the office scene etc...
As well as this, our story telling and editing skills have improved since AS. Last year, some of our ideas were a little unclear, this year due to our extensive planning and editing, we have been able to create a good music video without any confusion caused.

The reactions of the Music video from this survey, show that the product, overall, was a success. Despite a few responses, the majority of people gave the best answer possible which we are very pleased about.